Gender Stereotypes In Advertising

 1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.

2) Find three adverts featuring women that are from post-2000. 

 

3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. The second advert shows a man standing with only his torso showing and a women kneeling at his feet, his hand wrapped around her face. The word "Tames" is used suggesting that the women needs to be tamed in corrolation to the jeans that were being talked about in the advert. The first advert shows a women kneeling at the side of a mans bed, the man with his hands behind his head smiling. This shows the type of relationship with a man that was expected of a woman back then . She was meant to take care of his every needs and "serve" him at all costs. The third advert pictures a man blowing smoke into the woman's face with the caption " blow in her face and she'll follow you anywhere" perpetuating the way men can manipulate women with little effort to do what they please with us. It is a very dangerous example to put out there for boys who are easily influensed and girls who might think this is ok when they're older. It's a set up for those who are gullable or don't have someone around to tell them right from wrong.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. What all these adverts have in common is that all the women are half naked in them, providing a horrible example for little girls who think they need to look like that and boys who think girls their age look like this. The miscommunication on both sides will be prominent and have a decline in mental health. This goes mostly for the first advert. As for the second advert it is mostly encouraging girls with the word "Godess" to feel sexy in their own skin.

Lastly the third advert , it's the most diverse advert so far, displaying different body types and skin colours all in one line. They're all smiling to convey that they're all comfortable in their own skin, promoting you to do the same. The most positive advert so far. 

5) How do your chosen adverts suggest representations of gender have changed over the last 60 years? I think the adverts i've chosen only shows a slight change as i think the stereotypes have just hjanged , it doesn't mean they're not their.