Blackpink: Music video; How you like that

 Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

 

 Blackpink's fandom are known as Blinks. Majority of Blinks are females, teenage girls and young woman.

2) What audience pleasures are offered by the music video for How You Like That?

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

 

A) When Lisa is rapping, as she's a different refreshing sound from the other members

B) When the members are all dancing together 

C) The fact that most of Lisa's rapping is in English

4) How was the How You Like That music video marketed and promoted to the audience?

    They promoted using  teasers on the members Instagram accounts and a reality show called 24/365  

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

   BTS  is the main reason K-POP is so popular worldwide.

Industry

1) How were BLACKPINK formed and what records have they broken?

  

  Blackpink was formed in 2016 by Korean entertainment company, YG Entertainment. Blackpink has broken the Guinness World record for most Subscribed band on Youtube, They are the first female k-pop band to reach no.1 on the US album charts and UK album charts.

2) What other successful artists have YG Entertainment created? You may need to Google this.

   Sechs Kies , BigBang , Winner , BabyMonster, Treasure and AKMU.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

  

    Blackpink incorporates a fair amount of English Lyrics alongside the Korean lyrics, this shows how they try and assimilate into the other cultures that they're being broadcasted to.

5) How are UK-based music videos regulated and what types of content require warnings? 

   UK-based record companies music videos are regulated by the British Board of Film Classification(BBFC)

Grade 8/9 extension tasks

Read this Guardian review of BLACKPINK's album. What does the writer say about the band and songs?

Most of the article is comparing Blackpink to how BTS develpoed , comparing the rate they're going at and telling how how they progressed their career using other worldwide big hit artists.

Read this Variety feature on a controversy that offended some global fans of BLACKPINK. What was the problem and how did they respond? 

In the "How you like that" music video there was a glimpes  of a statue of the Hindu Deity Ganesh in the background, which was placed on the floor. This caused quite and uproar among fans and a multitude of other people because this was not the first time the k-pop industry has disrespected and disregarded other peoples cultures, especially Desi culture. What's even more surprising is since a large portion of Blackpink's fan base is form India  you would think that they would be more careful when it came to other people cultures; and this type of thing is quite unsurprising for YG Entertainment since in one of their groups  , BigBang, a member had dreadlocks in the  earlier years. Even though they are aware of this they still let this happen within the groups that they manage and it happens within the industry itself time and time again, continuously using Back and Desi cultures as stepping stools. At this point I'm convinced that they do this for publicity now ,since this has happened frequently over the years and still happens today. People wanted them to release an apology or take down the video, so YG Entertainment took down the music video and put it back up without the Deity in the background. They may have taken it down but they still didn't acknowledge their mistake and they never will , exactly the same as how the k-pop industry will never admit their wrongs. 

Read this Teen Vogue feature on the music video release of How You Like That. How else did the group promote the release of the song?

They performed on the tonight show , Jimmy Fallon, opened an official Twitter account and did a live Q and A on there and promoted on music shows.

Here's another Teen Vogue feature offering a brief history of K-Pop. How the genre go global? 

It bloomed from the 90s  giving you almost every genre of k-pop that you could possibly listen to, whatever fit your taste. With a variety of genres such as rap, bubblegum pop , ballads and rock. Even though there is no official record for the turning point of k-pop , many credits it's origin to Seo Taiji and the Boys. They propelled k-pop into what it is today with changes to it along the way.