KISS FM Breakfast show

 Audience

1) Read page 2. What is KISS FM's mission?

    KISS FM's mission is to create the ultimate 360 destination to hear,see,share and discover. To connect with the nuance of youth and keep up with and deliver the latest trends. 

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

   The mainstreamer and The aspirer fit the KISS audience.

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

   

   They use on-demand , streaming networks , social timelines  and  youtube 

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

    KISSTORY sells out night clubs across Europe, London and the UAE , they also have a platform on sky plus at KISSFMUK.COM and the KISS cube app. The content they present on these platforms consist of old skool RnB , Hip-Hop, dance and Garage , you can expect to hear Jay-Z, Beyonce , Sean Paul and many other acts. KISS Fresh is available on DAB , Sky and Freeview , they play the biggest urban and rhythmic tunes in hip-hop, dance , house and afrobeats , with huge tracks from Stefflondon , Calvin Harris and Drake. 

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

    The six ways audiences can actively engage with the KISS Radio brand are by listening live an competitng in competitions, downloading the FRESH KISS App and streaming listen on the radio, KISS FRESH , KISS UK and KISSTORY. And festivals, pool parties, halloween event and dress up. 

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.

 

  I think the listeners to the KISS Breakfast show are active because they have multiple events and platforms to show there support , weather that be social events or online encouragement. 

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

    

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

   During the 1960s there was essentially only one way to listen to the radio which was only radio , weather it be pirate or legal radio station. However now there are multiple platforms you can engage with radio content. Using streaming services and festivals.  

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

    Eventhough after both stations were legalised they were promoted for young people to young people. However KISS Breakfast is targeted towards the young people of this day and age who come from all over the world with different ethnicities , races , genders and sextualities , making the station a non-controversial part of society. Which is why the presenters are two black men , to convey the change in society with acceptance.  Whereas Tony Blackburn's 1967 Radio 1 Breakfast and the launch of BBC Radio 1 is presented by a white man playing generic songs of the time which is targeted towards mostly white rebellious teenagers of the time. So both shows contrast in the fact that they both cater to and represent the society that majority lived in at the time, following the trend and keeping up with the times. 

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

    The preferred reading for KISS FM Breakfast is that it's cool and inclusive station , which is why fans may love it so much as they target everyone's interests . However the oppositional could be that the station is too mainstream and some may not like the artists or music in general and they may only like niche music like indie rock or something more hardcore. 

Industry

1) When did KISS FM first launch and what type of station was it then? 

   Kiss FM first broadcast on 7 October 1985 as a pirate radio station

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

There are essentially 3 different types of media , magazines, radio and digitals. The ones that I recognise are KISSTORY, KISSUK, 

3) How does KISS FM make money? 

   KISS FM makes money through advertising, sponsorship and events (such as summer festivals and the Wembley Arena Halloween party)

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

    When the show was hosted by Rickie, Melvin and Charlie their listeners were over 2 million however when Perri and Jordan took the show over it dropped to 1.4 million  and in recent years 980.000  listeners while both Perri and Jordan are hosting.

5) How is KISS FM regulated and what can happen if they break the rules?

Kiss FM is regulated by Ofcom, if they break the rules they're fined