Year 11 Paper 1 assessment: Learner Response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to)

Total= 30/42  Grade= 7

WWW: This is a superb assessment : well done!

Your first few questions are very strong so the challenge now is trying to hit that top level throughout.

EBI: Revise/ practise social and cultural context questions. The mark scheme will help with this.

- For Black Widow, you needed a few more specific examples from the CSP. Perhaps timings an issue? The mark scheme can give you some ideas here too.

2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer.

Verbal codes (use of language)

• The text is positioned over the top of the tyre to signify the challenge and create

synergy between the image and the message in the text.

• The word battle has connotations of fighting and trying to triumph over an enemy.

• ‘Begins off-field’ connotes preparation and a subversive look at sporting events

(focusing on the training rather than the event itself) and underpins the above

connotation.

Colour Palette

• Darkness has connotations of dangers to be faced and makes it more dramatic

• The use of the spotlight (through the flood lit logos) links to sports matches and

connotes drama / excitement but also shines on the main image connoting his

power.

• The smoke special effect adds to the drama of the situation and the idea of dangers

to be overcome.

Photographic Codes

• Long shot shows the whole power of the body and the effort involved in pushing the

tyre.

• The main image is positioned in between the flood lit logos to link his effort with the

brand image but also to isolate him and connotes personal struggle /strength.

3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main narrative theories and how we can link them to the Galaxy advert CSP. 

• The use of locations in the narrative suggests a version of reality for the audience:

Italian Riviera has connotations of romance, upper class and the old Hollywood era

is evoked, suggesting the luxurious nature of the chocolate and reinforcing the ‘silk,

not cotton’ message.

• Message of the narrative: Galaxy is a more sophisticated, classier product than

other chocolate bars and, as such, needs time and relaxation for it to be enjoyed

properly. The audience can also experience this luxury and a happier time

(nostalgia) if they buy the product.

4) Now look at Question 4 - Tatler and social/cultural contexts. Use the mark scheme to identify three points you could have made in your answer here.

• Recent cultural events referenced in cover lines – ‘See EU later’

references Brexit while ‘Love in the time of Corona’ reflects Covid

pandemic. Suggests that wealthy British people want to know the

latest news and current affairs.

• ‘Blond Ambition’ shows link to Prime Minister Boris Johnson

(interview with his brother). Reflects Tatler’s focus on power and

influence in Britain. This is also seen in cover line ‘Inside the new

British establishment’.

• Cover image reflects British culture’s interest in stately homes and

high society events with Weymouth dressed in a ballgown in the

gardens of her Longleat house.

• References to royalty / aristocracy suggests elite demographic and

reflects ingrained aspects of British culture (‘Off Duty Royal

Dressing’)

5) On Section B, focus on Question 7 - film industry and Black Widow. Use the mark scheme to identify three ways Black Widow was marketed to its audience.

• Specific IMAX promotions with 22 minutes of the film shot in 1.90:1 aspect ratio

especially for IMAX cinemas.

• Section of the Marvel website with gallery, story synopsis, character posters and

opportunities to buy or stream the movie.

• Social media profiles on TikTok, Instagram, Twitter and Facebook. Social media and

YouTube advertising was also heavily used by Marvel to promote the film including

using tweets from audience members on massive billboards.

6) Finally, write down three things you are going to work on before your next mock exam in December (e.g. time management; revising CSPs etc.)

1) Revising social and cultural contexts 

2) Revise Film Industry and Black Window 

3) Work on time management