Introduction to OSP: Influencers blog tasks

 1) What years did YouTube, Twitter and Instagram launch?

Youtube- Dec, 15th 2005

Twitter- March 21st 2006

Instagram- Oct, 6th 2010

2) What is the definition of an influencer?

A person or thing that influences others

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.

Kai Cenat-  An American online streamer and Youtuber

Tik Tok- 8.5 M follwers

  

Instagram- 7 M followers

Youtube-  4.91 M followers

Networth- $10 M

4) How big is the influencer industry according to the article?

  By the end of 2019 the Influencer marketing indusrty was worth some $8bn a year

5) What are the problems associated with being an influencer?

    - Demanding clients 

    - Endless hours of shooting, editing and re-shooting

    - Gaining and maintaing followers 

6) Why is it suggested that audiences actually like being sold products by influencers?

     Because they feel as if their being told the truth 

7) What representation of beauty is often found on Instagram or other influencer sites?

   - Young face

   - Poreless skin

   - Plum, high cheekbones

   - Long lashes

   - mostly white with a hint of "rootless exoticism"

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?

I think it's negative as Influencers have an extremely strong impact on the people who watch them and even those who don't but are aware of their presence. They could either have a very strong positive experience for others or the exact opposite depending on how they use their platform. So one thing that many people need to keep in mind is that the person behind the screen that you so desire to be, to have their life or to look like is not real. It is a facade that they are being paid to put on. So they cannot love you they way they say they do, but they do love that you gave them a platform to for them to make a living. This facade can be quite harmful to young people who don't know any better, for example Pearl, Sneako and Andrew Tate - who perptuate ideologies of how to treat women. Such ideologies warp the way both young males and females view their future romantic relationships. So overall i think Influencers have a negative impact on our society and culture.